Hiring Strategy
The Real Cost of a Bad GTM Hire
Beyond the salary: how a mis-hire in your revenue org costs 3–5x more than you think, and how to prevent it with evidence-based hiring.
8 min read
Read Insights
GTM Hiring Intelligence
Research, benchmarks, and best practices for hiring go-to-market talent — backed by data from thousands of verified GTM professionals.
Talent Assessment
Why Quota Attainment is Not Enough
Quota attainment is a starting signal, not the whole story. Learn how to evaluate GTM talent across performance context, market conditions, and evidence quality.
6 min read
Read Product
The GTM Passport: A New Standard for Talent
How verified, structured career evidence is replacing the resume for go-to-market professionals.
5 min read
Read Research
AI Interviews vs. Traditional Screening
Structured AI interviews produce 4x more signal than phone screens. Here's the data behind our approach to GTM candidate assessment.
10 min read
Read Market Data
Compensation Benchmarks: Enterprise AE in 2024
OTE ranges, variable splits, and equity packages for enterprise account executives across top tech markets.
7 min read
Read Best Practices
Building a GTM Scorecard That Actually Works
Move beyond gut feel. How to design role-specific scorecards that predict GTM success using verifiable performance evidence.
9 min read
Read Resources & Tools
Practical frameworks for evaluating and hiring GTM talent.
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