Roles Directory

GTM Roles Directory

Everything you need to hire world-class GTM talent. Deep guides for every role — what great looks like, the metrics that matter, and the questions to ask.

Account Executive

Full-cycle sellers who own pipeline generation through close. The backbone of any revenue org.

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Enterprise Account Executive

Complex deal navigators who manage multi-stakeholder, high-ACV sales cycles in large organizations.

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Sales Development Representative

Outbound specialists who generate qualified pipeline through cold outreach, research, and persistence.

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Business Development Representative

Inbound and outbound pipeline generators who qualify demand and fuel the top of funnel.

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Revenue Operations

Systems architects who optimize the revenue engine — forecasting, tooling, process, and data.

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Sales Engineer

Technical sellers who bridge product and buyer, running demos, POCs, and technical evaluations.

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Customer Success

Retention and expansion owners who drive NRR, reduce churn, and turn customers into advocates.

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Growth

Cross-functional operators who combine product, marketing, and data to accelerate acquisition and activation.

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Demand Generation

Pipeline architects who build scalable inbound and ABM programs that convert to revenue.

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Partnerships

Channel and ecosystem builders who create partner-sourced pipeline and co-sell motions.

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Product Marketing

Market strategists who own positioning, competitive intel, enablement, and product launches.

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GTM Engineer

Technical builders who automate outbound, enrichment, routing, and GTM infrastructure at scale.

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Head of Sales

First-line sales leaders who build playbooks, coach reps, and own a team number.

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VP Sales

Strategic sales leaders who scale teams, build repeatable motions, and drive ARR growth.

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Chief Revenue Officer

Executive revenue owners who align sales, marketing, CS, and ops under a unified strategy.

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VP Marketing

Marketing executives who own brand, demand, and pipeline across channels and segments.

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Revenue Leadership

Senior GTM leaders who have scaled organizations through multiple growth stages.

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